Les différences qui séparent BtoB et BtoC ne se résument pas à des cibles d’acheteurs opposées.

Les process, le comportement des clients, les parcours d’achats, l’organisation interne, la gestion du catalogue produit sont autant d’éléments qui doivent être étudiés et adaptés spécifiquement pour répondre aux attentes particulières des acheteurs B2B.

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Hey I’m back ! I figured I’d talk about one of my favorite things in growth : CRM automation.

While focusing on lead generation, it’s easy to forget that growth actually rests on people buying your product, not just sitting in your CRM.

That is what I’ll be talking about…

(original article published on my blog right here)

I’m back !

With the whole lockdown situation, I had a little more time to explore a space I’m in love with : Machine Learning.

I feel like data management and intelligence are going to be at the heart of growth hacking/engineering…

Let us start on where this knowledge comes from.

I used to work as a growth hacker for Nimley, a company that took care of lead generation for its clients using its expertise in email copywriting.

I was in charge in B2B acquisition there, and of course, my primary acquisition…

We learnt in the first part how to host and securely distribute your static website with S3 and Cloudfront. The next natural step is then how to make that website not so dynamic anymore with a backend.

Usually building a backend from scratch can be painful to deploy and maintain…

I used to love to pick up any CMS to launch and host a website.

As a growth hacker, its a valuable resource that allows you to test different ideas, landing pages etc.

With experience, I realized that Wordpress was not customizable enough anymore for me. Moreover it started to…